context based
creative direction
we work with brands, artists and creatives to establish how they look, communicate and exist over time.
through our magazine, studio, partnerships and talent network, we create a space for connecting creative work.
Position
Understanding where you are and where you need to go.
We start by looking at the wider picture: your audience, market, competitors, cultural context and existing brand. This could mean a brand audit, audience research, competitive research or defining a new position.
Understanding where you are and where you need to go.
We start by looking at the wider picture: your audience, market, competitors, cultural context and existing brand. This could mean a brand audit, competitive research or defining a new position.
Direct
Defining what the creative should be.
We turn the strategy into a clear creative direction. This can mean developing a visual territory, campaign concept, art direction, photography direction, content direction or defining the references that shape the project.
Defining what the creative should be.
We turn the strategy into a clear creative direction. This can mean developing a visual territory, campaign concept, art direction, photography direction, content direction or defining the references that shape the project.
Build
Turning the direction into the work.
We create the identity, content and creative systems needed to bring the direction to life. This could include a full brand identity, website, campaign, photoshoot, social content, visual guidelines or content system.
Turning the direction into the work.
We create the identity, content and creative systems needed to bring the direction to life. This could include a full brand identity, website, campaign, photoshoot, social content, visual guidelines or content system.
Connect
Bringing the right people into the work.
When a project needs more than our core team, we connect it with the right creative partners and talent. This could mean photographers, filmmakers, designers, stylists, models, actors or other specialists, selected around the needs of the project.
Bringing the right people into the work.
When a project needs more than our core team, we connect it with the right creative partners and talent. This could mean photographers, filmmakers, designers, stylists, models, actors or other specialists, selected around the needs of the project.
Develop
Keeping the work moving forward.
Our involvement can continue after launch, helping brands refine and develop as they grow. This could mean ongoing creative direction, new campaigns, evolving the identity, directing content or making sure everything continues to work as one system.
Keeping the work moving forward.
Our involvement can continue after launch, helping brands refine and develop as they grow. This could mean ongoing creative direction, new campaigns, evolving the identity, directing content or making sure everything continues to work as one system.